Desperate Dan, famed connoisseur of the cartoon cow pie, would be incredulous. Britain’s love of the simple pleasures of meat, veg and gravy wrapped in pastry seems to be waning.
In the past year, value sales of chilled pies have fallen 4.9% on volumes down 11% [Kantar Worldpanel 52 w/e 18 August]. Further analysis from IRI suggests that it’s desperate times for frozen and canned pies too, with the former down 4% in value and 7.7% in volume and the latter down 9.4% on volumes down 14.8% [52 w/e 15 September].
Our special report canvasses expert opinion and harnesses exclusive data; examines how the desire for convenient foods has hit consumption habits; studies the importance of provenance; looks at the performance of ‘posh pies’; and assesses the trend towards ‘hasty pastry’…
Also in our special report:
Why is the beef jerky market in decline when two major brands claim to be thriving?
You can purchase Focus on Pies and Meat Snacks above. Alternatively, it is available FREE OF CHARGE to existing online subscribers.
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