PDF: Fairtrade Category Report 2017
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Focus on fairtrade 2017
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It’s Fairtrade for the people! Food and drink with the ethical seal of approval is no longer exclusively for those with huge wads of cash to splash on premium delicacies.
In fact, Fairtrade goods are significantly cheaper than a year ago with average price down 14.3% [Kantar 52 w/e 9 October 2016]. Not surprisingly, Brits have been stocking up, taking home an additional 148,000 tonnes of Fairtrade delights.
So, what’s behind this sudden price drop? How much of it has to do with brands entering and exiting the market? And, what impact will the removal of the logo from Cadbury packs have?
Download the full report here.