RIP bread? Nearly half of Brits ditch the bread in their sarnies

An exclusive poll for The Grocer reveals that wraps are the most popular bread alternative, and an alarming 15% are ditching baked goods altogether in favour of low-carb options…

Buyer Q&A: bread is a ‘battleground’ for retailers

We quiz bread & baked goods buyers on how the price war and health are affecting the market. Plus, how should a brand pitch to them?

Bare Naked Bread: The best thing since sliced bread?

Bread’s sinking fast. So we’ve asked design agency Sheridan & Co to use their loaves and come up with a solution. Enter, Bare Naked Bread…

Bread’s biggest brands get burned as price war heats up

Wrapped bread has had a staggering £115m wiped off its value in the past year. So which brands are toast?

Coffee bread to tea bagels… Our global innovation top 10

We’ve scoured the globe, with the help of Mintel, to find the most interesting launches from protein wraps to choc-chip bread

Bread alternatives are on a roll as sarnies slim down

Bread is being left out in the cold as sales of pittas, thins and bagels enjoy strong growth, according to analysis from Kantar…

Baked goods brands play the health card to woo shopppers

Bread & baked goods players are responding to health concerns with a host of ‘healthier’ NPD, backed by big marketing campaigns…

Changing channels: Online takes a bigger slice of bread

Bread sales are booming online and in the discounters, according to research for The Grocer, as sales through bricks & mortar retailers go stale…

Sly’s bread: Warbies is bread’s biggest advertiser

Bread & baked goods biggest spenders cut back ad spend to £9.7m, in spite of a certain A-list arrival…

Bread gets a rise out of free from as c-stores stock up

Bread brands and retailers are jumping on the free-from bandwagon, but who’s rising the fastest?

10 Things You Need To Know About... Bread & Baked Goods