Iceland’s Christmas advertising campaign, starring Peter Andre, will air this evening.
The advert continues the frozen food retailer’s recent campaign, where Andre is surprised at offers available in-store.
The advert will focus on Iceland’s Christmas range and will include Andre’s ‘Christmas Time’s For Family’ song, which was written especially for the supermarket. The advert will be unveiled at 7.15pm on ITV and will also be uploaded to Iceland.co.uk at the same time.
“We’re thrilled to feature Peter in our Christmas adverts this year. We’ve received a very good response to the recent adverts he’s starred in and we’re confident that the campaign will bring some festive cheer into households across Britain,” said Iceland head of marketing Alison Laverick.
Accompanying the campaign is Andre’s Christmas album, ‘White Christmas’, available exclusively in Iceland stores from 11 November, priced £4.99.
“I’m very excited to have made my first ever Christmas album and in a style completely new to me. Having Iceland feature the lead song in their Christmas TV campaign is fantastic and a great tie in with them selling the album,” Andre said.
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