Caterforce is to undergo a rebrand to position itself “as a group with increased confidence”.
The logo will be modernised and strapline changed to ‘Bringing more to the table’, which refers to the “high standards set”, said the buying group.
“The Caterforce brand is already strong and established, but as we, as a business, explore new ventures, we wanted to update our image and company statement,” said Caterforce group marketing manager Lucy Allen.
“We want to reiterate our company values of commitment, reliability and quality and this rebrand gives us the opportunity to position ourselves as a group with increased confidence.”
The rebrand will also extend to Caterforce’s own label range as the company continues with its “ambitious growth plans”, said Caterforce MD Nick Redford.
“We want to lead the way in terms of service and innovation as we move from largely a supplier-facing business to include a customer-facing environment, and I believe our rebrand is an essential and exciting part of the project.”
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