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Unilever is hoping to grow the concentrated liquid category in laundry with new bulk packs of its key brands and a 12m supporting campaign. It is introducing big pack versions of Persil Small and Mighty and Surf Small and Mighty this...
Unilever has ditched Persil washing up liquid as part of its strategy to cut 40% of its SKUs by the end of the year.
Customer services director Simon Bailey said it was on schedule with the rationalisation programme first revealed by The...
Lever Fabergé is boosting its Persil Washing Up Liquid’s repertoire by bringing out a new Baking Soda variant.It is also revamping the existing range and has earmarked a media spend of just under £1m in a bid to drive trial and increase...
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