The Blossom and Bloom range includes indulgent seasonal bouquets and plants in ceramics.
The multiple has pledged that the range will be sourced from Britain whenver plants are in season and will include LEAF and organic flowers, and also innovative liquid food and vase life extenders.
Waitrose has worked for a number of years with a handful of British suppliers to secure supplies of cut flowers that are harvested one day and on shelf the next. The range includes flowers such as peonies, delphiniums and larkspurs. Rsps start at £2.29/£2.99 and hit £25 for an orchid or a lily/rose bouquet.
Linking Environment And Farming (LEAF) is an independent charity that helps farmers to ensure their farming practices are sustainable and ethical.