A second wave of marketing support for Energizer's Ultimate Lithium battery begins this month.
New creatives, called 'It's what's inside that counts', flag up the battery's strong performance in high-drain products, such as MP3 players and digital cameras. Ads will appear in gadget and photographic titles and national press supplements. Sampling will also take place at Gatwick and Manchester airports in July and August.
New creatives, called 'It's what's inside that counts', flag up the battery's strong performance in high-drain products, such as MP3 players and digital cameras. Ads will appear in gadget and photographic titles and national press supplements. Sampling will also take place at Gatwick and Manchester airports in July and August.
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