Goats milk specialist St Helen's Farms is aiming to demonstrate the versatility of its products with an on-pack recipe promotion. The company, which is attempting to wean consumers on to its alternative offering to cows milk, is launching promotional packs of whole and semi-skimmed milk featuring 12 new recipes made with St Helen's Farm milk, yogurt, cheese or butter. It is also mailing a free booklet on the farm dairy and and its products to thousands of potential new customers. Mike Hind, St Helen's Farm marketing manager, said: "Having switched to goats milk, many of our customers then want to cook with our products." {{P&P }}