Sales: £65.4m (+19.8%)

More proof that pets are escaping the penny pinching at the tills: Sheba’s average price is up 12.2% as it’s sought to cater for our finicky felines’ every whim. Sauce Lover is for those who prefer more gravy, Fresh Choice was developed for moggies who like meals little and often, and for indecisive cats Delicious Duos combines two meats. “The performance has been driven by our focus on variety and quality,” says a spokeswoman. “Indulgent meals and treats are in strong growth; retailers are giving them more shelf space.”