Sales and marketing director since 1970, Jim has helped develop his grandfather’s company, Walkers Shortbread, into the largest family-owned biscuit manufacturer in the UK
What has been the defining moment of your career?
It’s been a succession of small events and gradually taking our tiny business and getting a big kick out of developing it. There have been hundreds of exciting moments along the road.
Has there been a key moment in grocery history?
Probably in the 1960s and 70s when the supermarkets were getting the bit between their teeth and really expanding. That was probably the biggest upheaval in the industry.
What was the most influential product launch over the past 150 years?
The biggest innovation is probably the rise in chilled foods and ready-to-cook dishes. It’s amazing how that industry has developed. It’s been revolutionary.
How important a tool has The Grocer been to your career?
The Grocer really is the bible for the industry. We get three or four copies every week and they’re passed around and people make a big noise if they don’t get to read it. It’s vital to the industry and there’s nothing like it. Nothing covers the industry as well. It’s balanced and outspoken and it supports both the retail and the manufacturing side.