Amaretto liqueur Disaronno will be the subject of a £1.5m TV advertising campaign leading up to Christmas.

The campaign, which breaks on 13 November, targets image-conscious women. The 30-second TV commercial is set in a bar and features a young woman enjoying a Disaronno over ice with a group of friends.

The Italian liqueur is a popular festive drink either over ice, in cocktails or in coffee, says distributor First Drinks Brands. "Our marketing and advertising campaigns support the brand image of effortless, sociable style," said brand manager Andy Corris.