Diageo is getting its Gordon's gin brand into the festive spirit with a £1m TV campaign.

Starring brand ambassador Gordon Ramsay, the ads will air in the run-up to Christmas alongside in-store sampling activity. Diageo is hoping to beat the 10% value sales growth the category recorded last season [Nielsen].

The ads, showing Ramsay being showered with the ingredients for a G&T, first ran last year.

"We can expect a great Christmas again this year," said Gordon's marketing manager Alex Smith.