Distiller Greenall's has given its London Dry Gin a makeover to attract a new generation of drinkers.
The new-look bottle, which rolls out at the end of this month, features a green abstract Union Jack and a new "the Great British since 1761" strap designed to "combine tradition and heritage with modernity".
"The packaging speaks to a new generation of gin drinkers, while respecting our strong heritage," said G&J Greenall's marketing director Christina Brown.
The relaunch marks the spirit's 250th anniversary.
The new-look bottle, which rolls out at the end of this month, features a green abstract Union Jack and a new "the Great British since 1761" strap designed to "combine tradition and heritage with modernity".
"The packaging speaks to a new generation of gin drinkers, while respecting our strong heritage," said G&J Greenall's marketing director Christina Brown.
The relaunch marks the spirit's 250th anniversary.
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