Last year: 76 ▲
Sales: £119.3m (-2.3%)
This is the ‘super-brand’ created in February 2016 with the Mondelez merger of Maynards and Bassetts. Since then, it’s launched three pieces of NPD - all aimed at adults. Juicy Chews, Wine Gums and Jelly Babies all starred in the Tasty Intermissions TV campaign. Sales fell £2.8m. Not so super.