Wadworth 6X has undergone a major packaging redesign for improved shelf impact for the take-home market.

The beer’s old 550ml bottle and 568ml can have been replaced with 500ml versions to make “the brand competitive in the market place”.

A new consumer advertising campaign will break in early 2003. Wadworth’s sales director, Fred West, said the brewery wanted to replicate the beer’s on-trade success in take-home.