The Grocer Gold Awards 2026: Grocer 33 — service award

waitrose staff language badge

Waitrose consistently delivered outstanding customer service standards in our annual mystery shopping competition

Waitrose picked up the best customer service awards for the sixth year in a row.

The Grocer’s weekly mystery shopping competition moved to a new format this year, which pits shops in the same town or region against each other (plus a handful of special themed shops). This meant Waitrose did not feature as frequently as other retailers because, for example, it doesn’t have any full-sized stores in the Lake District, Leicester, Newcastle, or South Shields.

Already have an account? Sign in here

Want access to this article?

Register for LIMITED access

REGISTER FOR FREE

Get PREMIUM access for £1 a week

SUBSCRIBE NOW