Dettol power & pure

Last year: 86 ▲ 

Sales: £105.2m (+2.0%)

Dettol cleaned up with growth of more than £2m after Reckitt Benckiser expanded its range of fragranced disinfection sprays, rolling out its All in One Disinfectant Spray across all major retailers in January 2016. The NPD ensured Dettol offered disinfection products to “fit all consumer needs”.