New Covent Garden Food Co is serving up seasonal winter warmers in its latest assault on the chilled soup category.
Its four-strong range of Winter Soups (rsp £1.95 for a 600g carton) comprising beef & vegetable, creamy potato & spring onion, lentil & smoked bacon and chicken mulligatawny - will join its other 22 products and monthly specials.
Nigel Parrott, New Covent Garden group marketing
director, said: “The new range of soups, produced with winter in mind, will broaden consumer appeal and help retailers to generate incremental sales from the fixture.”
The company worked with farmer and producer members of the National Association of Farmers’ Markets to create its soup of the month for September, King Edward Potato & Vintage Cheddar, with locally sourced ingredients
Parrott added: “It is a great time of the year for fresh, ripe crops. Using local produce enables us to continue offering excellent quality soup.”
Fashion vultures Trinny and Susannah are giving Nescafé drinkers the chance to win an underwear makeover in a ‘Lift Your Cups’ on-pack competition, offering 10 £10,000 clothes shopping sprees. In addition, 25,000 £5 gift vouchers towards new lingerie are up for grabs.

Danish chocolate brand Anthon Berg has revamped its entire chocolate liqueurs range with new packaging designs and gifting packs. It has also gained its first multiples listings in the UK for its Chocolate Liqueurs Indulgents range (rsp: £2.99).

Seven Seas’ new Multibionta Activate is a multi-vitamin containing Ginseng and CoQ10 to help produce ‘everyday energy’, along with Tribion Harmonis, a blend of probiotic bacteria which helps maintain natural balance and supports the digestive system (rsp: £6.99 for 30 tablets and £11.69 for 60 tablets).

Kikkoman is encouraging consumers to experiment with new recipes by printing neck collars across four varieties of its sauces and marinades that invite shoppers to send off for a free 20-page recipe swatch card.
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