All AB InBev articles – Page 11
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NewsAB InBev unveils new Bud 66, the iPhone of lagers
Britain's hip, young iPhone generation is the lucrative target audience for AB InBev's latest lager launch Budweiser 66.
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Protests bring InBev Belgium to standstill
AB InBev has reported that its Belgian production plant has come to a complete standstill, following a fortnight of protests over job cuts..
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AB InBev consults over swathe of job cuts in Western EU
Anheuser-Busch InBev has started consulting with its UK employees as part of a move, announced last week…
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AB InBev could sell Scots lager leader Tennent’s
The Tennent’s beer brand could be sold as owner Anheuser-Busch Inbev seeks to reduce its multibillion-pound debts.
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InBev names line-up for its enlarged operations
InBev UK directors have taken up their new roles as part of the new UK and Ireland management team at Anheuser-Busch InBev at the expense of their A-B counterparts. Steve McAllister, MD for take home retail at InBev UK, becomes divisional...
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Anheuser InBev completes Labatt sale
Anheuser-Busch InBev has completed the sale of InBev’s US business, including the US rights to Canadian lager brand Labatt.
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InBev displaces S&N as Wembley supplier
InBev UK has pulled off a marketing coup by becoming the official beer supplier to the Wembley Arena in north London.The two-year deal will link InBev brands to performances by leading music artists at the venue, with Beck’s Vier the...
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InBev launches new 60s-style TV advert
InBev is putting yet more marketing muscle behind its Stella Artois 4% variant following last month's launch of a print and poster campaign.Continuing with the French Riviera theme, a new TV advertisement, shot entirely in French and in the ...
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InBev tries to restore Stella to former glory
It has a premium look and a 5% abv, but can the so-called ‘wifebeater’ shake off its old image, asks Charlie Wright.
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Stella gets biggest ad spend by InBev
InBev has launched what it claims is its biggest monthly campaign for a brand in 18 months, behind Stella Artois. The nationwide campaign is aimed at reinforcing the quality and heritage of the beer and signifies the brewer's commitment...
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How can InBev put Stella's shine back?
So how did it come to this? Stella Artois, one of grocery's most iconic and bestselling brands, has been overtaken in volume by Carlsberg, a beer that has morphed in a relatively short time from mediocre standard lager into a premium Continental...
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InBev presidency is given to McFarlane after Evans quits
InBev UK & Ireland president Richard Evans has left after 14 years "to seek new challenges" and will be replaced by global director of customer standards Stuart McFarlane.Evans was promoted from vice president of brands two years ago and...
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Evans replaces Pedrick at the helm of InBev UK
Colin Pedrick, president of InBev UK and Ireland, has left the company after less than a year. InBev said that Pedrick, who became UK and Ireland president in July last year, was stepping down following a recent restructure that...
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Gilliland leaves InBev as part of restructure
One of the best known names in the UK beer industry has left brewing giant InBev as part of a major restructuring of its senior management team.Stewart Gilliland was running western Europe for the brewer but he has been replaced by Stéfan...
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Cahillane moves up to InBev’s executive board
Steve Cahillane, president of Interbrew UK and Ireland, has been promoted to chief commercial officer on InBev’s executive management board.Based in Leuven, Belgium, Cahillane will be responsible for developing global commercial strategy,...
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InBev buys Russian brewer
Belgian brewer InBev has announced its plans to cash in on the Russian beer market by striking a E259m (£183m) deal to take over the country’s second leading brewer, Sun Interbrew. InBev, the maker of Stella Artois, has said it will buy out...
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New vice president/md for Anheuser-Busch Europe
Andrew Day has been appointed vice president and managing director of Anheuser-Busch Europe. He takes over from William McNulty, who has completed a five-year term in Europe and returns to the firm's St Louis head office. Bedfordshire-born Day has...
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Anheuser-Busch's Brett Marshall moves to boost Virgin Cola
Anheuser-Busch European Trade trading director Brett Marshall is joining Virgin Cola as sales director. He will focus on developing a new sales structure for the brand, building teams to sell into multiple, convenience and impulse, and on-trade...