Pol Roger Ultra Brut Company: Pol Roger Champagne RSP:£32.99

Expert's verdict... 8/10

?Pure Brut is a non-vintage Champagne from Pol Roger. An equal blend of the three Champagne varietals - Pinot Noir, Pinot Meunier and Chardonnay - it is also 'sans dosage', which means no sweetening sugars have been added. It is pale lemon in colour with active carbonation. The palate is full of lemon flavours. The Champagne has a light feel in the mouth as a result of the subtle flavours, and, at 12% abv, is fairly light in alcohol. The packaging is attractive and has a premium feel to it. The high acidity and dryness of this Champagne may not appeal to all palates makes Pure an excellent accompaniment to many foods.

Henry Moran, trading manager, Musgrave Retail Partners GB

Consumer's verdict...6/10

?I'm not at all fussy about champagne marques as most of the brands - Moet, Veuve, Lanson - taste nice to me. However, I found this Champagne a bit thin and minerally. Even the packaging, which was austere and minimalist and reminded me of a stainless steel kitchen, echoed this. I understand this style of Champagne is very 'in' but I prefer something more full-bodied. We drank the bottle with some olives and the Champagne struggled to compete.

Mado Phillips, caterer, Raynes Park

A year down the line... Tuborg Company: Carlsberg Launch Price: £5 for 8x275ml bottles Today's price: £5 for 8x275ml bottles

Danish lager brand Tuborg was launched last April and is aimed at 18 to 30-year-olds. It had proved a success in its domestic market as well as Russia and Eastern Europe and gained popularity via social networking sites and sponsorship of music festivals. The brand will continue to sponsor a number of music festivals this year, including Reading and Leeds and O2 Wireless, according to the brewer.