Sign in to comment on this article
Not logged in before? Register for FREE guest access today.
You will be able to:
Weetabix has launched a new app to encourage kids to interact with their cereal packs at breakfast. Weetakid takes youngsters on a journey to another galaxy to help the Weetakid character rebuild his world.
The newcomer, which is lighter than a traditional pud, would help to reinvigorate the own label-driven £35m Christmas pudding category
Kellogg’s believes the cereal, which rolls out to stores next month, has the potential to become as big as its £30m Frosties brand in the next four years
Site powered by Webvision Cloud