Booker-owned Venus Wine & Spirits Merchants has opened its fifth distribution centre, to expand its footprint across the UK.
The 13,500 sq ft site in Kingswinford, West Midlands, forms part of Booker Group’s strategy to bolster its beverage portfolio and grow its presence within wholesale and hospitality across UK regions.
Booker, a subsidiary of Tesco, acquired the on-trade supplier, which has a selection of over 4,000 spirits, wines, beers and soft drinks, in June 2024.
Opening today (14 July), the fifth depot will enable Venus to source, stock and deliver premium wines, spirits, beers and beverages to hospitality customers across the West Midlands. The company has employed nine new colleagues and three account managers to cover the region.
The distribution centre is positioned within the existing Booker site on the Pensnett Estate and is the latest addition to Venus’ distribution network and commercial footprint, following the opening of a Greater Manchester depot in Eccles earlier this year.
“It’s a real pleasure to see this opening come to fruition as the new depot allows us to scale up our offering and expand our footprint across the West Midlands region,” said Venus MD Neil Jewsbury.
“It’s a strong addition to our network and we know there’s huge potential in the region thanks to its lively hospitality scene.”
Booker Group CEO Andrew Yaxley said: “Our new Kingswinford team is working hard to support on-trade customers on the ground to ensure they have access to a breadth of drinks to suit their demographics and customers’ preferences, ultimately to ensure business success for their venue or outlet.
“Our goal is to be a one stop shop solution for customers in the West Midlands and nationally, underpinned by our delivered and in-depot services, price lockdowns and strong customer relationships.”
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