There's nothing like the smell of a processed bacon roll fresh out of the microwave...

Company: Kepak Convenience Foods
Rsp: £1.49
Market size: £116m
The competion: Feasters

The consumer
The sandwich would stand out quite well on the shelf and being able to see the product is, in theory, a good thing - although less so when it looks like this one, as it doesn't look hugely appetising. The real let-down was the taste, though. It's bland and rubbery, the bacon tastes nothing like meat and the bread is doughy and chewy. At £1.49, there isn't a hope I would buy this - I might buy it if I was really hungry but would certainly not go out of my way to buy it. One star (out of five)
Nick Wells, graphic designer, London

The retailer
The packaging looks good, with a strong image on the front of the pack, and I like the fact that you can see the product. The taste, however, was completely bland and there was no aroma whatsoever, even when the sandwich was heating up. It's a pleasant change to have something warm at lunchtime but the total lack of flavour reduces this appeal. However, at £1.49 for a hot lunch, it's a reasonable price and for its target consumer market it probably does the trick. Two stars
Yvonne Reid, Nisa-Today's

The Grocer
As a self-confessed lover of microwaveable snacks I had high hopes for this one. In the box the sandwich looked less than enticing but the cooking process was simplicity itself and it came out smelling good. I would have liked to see better quality bread but there's enough bacon and ketchup to make it an acceptable snack. Hardly high cuisine but for a meal in a minute it does the job. Two stars
Michael Barker, fresh foods editor