It stars an 'A to B' delivery guy cycling through pensioners' bedrooms, operating theatres and driving his truck through brick walls in a bid to get his apples orchard-fresh to the Magners factory.
It twinkles with a bearable amount of quaint Gaelic charm, just about resisting the temptation to ladle on the blarney like the archetypal Irish chancer tarmacking your drive while you're down the shops.
Sure, a slogan linking booze with mental instability 'There's method in the Magners' is iffy. But amid the WKD pranksters and Strongbow bravehearts, a drinks ad that's genuinely funny is more refreshing than a wheatgrass enema.
It's just a shame the Budget means we'll all be drinking turps from now on over ice, naturally.
More from this column