Fruit snack brand Bear has launched its first major advertising campaign.

The push features the strapline ‘Nothing but naked nature’. As well as adverts in the national press, the campaign will feature outdoor advertising, PoS, sampling and social media activity.

“The brand has more than doubled in size in the last year, driven by a healthy rate of sale as more people get their paws on Yo Yo’s and Fruit Nibbles for the first time”, said marketing chief Victoria Willis.

“An estimated 37% of the population will see Bear’s advertising over five times during the campaign, and we are looking forward to seeing the further sale uplift.”