Compassion in World Farming has lodged a complaint with the Advertising Standards Authority against Bpex’s latest pork campaign. The animal-welfare group said the ‘Pork Not Porkies’ adverts, currently seen on billboards around the UK, misled consumers over the welfare standards adhered to by Red Tractor producers.
Asda has won its latest battle with Tesco after its rival tried to get an advertising campaign for its Price Guarantee banned by the advertising watchdog.Tesco complained to The Advertising Standards Authority (ASA) after a national press ad stated “Asda Price...
Asda has won the latest round in an increasingly bitter battle with rivals over its controversial Price Guarantee. The Advertising Standards Authority today threw out a complaint suggesting that a television advert pushing the supermarket’s pledge to be 10% cheaper than its rivals was misleading.
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