Alcohol <span id="Alcohol"></span> – Page 376
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Stella and Carlsberg help drinks stack up more winning numbe
Morrisons continues to dominate the fascia chart this week with the same share as last week 29%. Sainsbury and Asda have both moved up the chart from positions three and five to two and three respectively while Safeway and Tesco have dropped....
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Strongbow receives a big boost to compete with leading lager
Tim Palmer Bulmers has vowed to outsell Budweiser this year by putting a massive cash injection behind Strongbow. The cider maker is aiming high with its plans for its lead brand and has increased its marketing budget by 50% to £20m. The brand...
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DRINKS: make THE PARTY GO WITH A SWING
Drinks companies are going all out to give consumers a reason to buy beer and wine alongside barbecue bangers, says Tim Palmer The importance of the marketing opportunity presented by the summer barbecue season has been underestimated by the...
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Retailers dismiss claims that most wine drinkers want cork c
The findings of a new survey showing that most wine drinkers prefer cork closures to any other format are being disputed by the trade. A Portuguese Cork Association survey published this week showed that 75% of wine consumers in the UK, Australia...
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Barramundi babies play catch-up
Australian producer Cranswick is branching out its Barramundi brand into baby bottles and six box packs from next month in a bid to extend market share. When the company launched the wine in the UK in 1992 it was one of the pioneers of the...
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Getting aggressive with Grolsch
Coors Brewers is supporting its Dutch lager Grolsch aggressively this spring. The latest in its Not Ready Yet TV ads made its debut on Friday, while four new pack variants are being introduced next month (1.2ltr, 600ml, 300ml and 250ml bottles) and...
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Constellation creates a new arm
Constellation Brands has set up a new international division which will make its headquarters in Bristol, at the offices of its UK company, Matthew Clark. The US wines and spirits company has four core businesses Barton Brands, Canandaigua Wines,...
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Morrisons is buoyed by alcoholic cheer and takes the chart b
The fascia chart has a new leader with Morrisons storming to the top and particularly active in the alcoholic drinks category with a wide range of floor stacks and off fixture displays for beers and lagers. Safeway, Tesco and Somerfield all remain...
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Newcomers to Budgens
Budgens is set to unveil a new range of 60 £5-£10 wines next week. Senior wine buyer Christine Sandys has spent the past two years revamping the supermarket's wines and this is the latest stage of her strategy. Until now Sandys has concentrated on...
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Turner takes top post at Fuller
Fuller, Smith and Turner md Michael Turner is to take over as chief executive later this year. He will succeed Anthony Fuller, who becomes non-executive chairman, in July. Turner joined the London-based brewer in 1978. He became wines director in...
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Budweiser 10 x 207ml Price promotion £4.49 Floor stack
Cadbury's Chocolate Fingers 125/150g 2 for £1.50 Side stack Asda Cadbury's Chocolate Fingers 125/150g Buy one get one free Gondola end Morrisons Cadbury's Roses 480g 2 for ...
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Big Mamma embraces a partner
Meridian Wines has created a partner for its Big Mamma Italian Red. It is introducing Big Mamma White made from 100% Chardonnay from the Venezie region. Meridian launched Big Mamma Red 12 months ago to give consumers easy access to Italian wine...
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It's paled to significance
An ambitious project by Australian producer Cranswick to target female shoppers with a dedicated wine range is paying dividends seven months after launch. The company claims the Image range it launched in Tesco and Sainsbury last August, in...
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Ownership dispute brings supplies of Stolichnaya Red vodka t
Tim Palmer Upmarket Russian vodka Stolichnaya Red could disappear from UK shelves in three weeks if a dispute over its ownership in Russia is not resolved. No new supplies are leaving Russia and UK distributor First Drinks Brands has already run...
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Viña San Pedro aims to boost 35 South profile with posters
Chilean producer Viña San Pedro is bidding to raise the profile of its leading brand 35 South with its first consumer advertising campaign in May. The company built its UK business through the development of own label wines for the major multiples...
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Foster's relies on girl power
The adventures of five hand-picked models during the 2002 Grand Prix season are being chronicled through a link up between Foster's lager and FHM magazine. Scottish Courage Brands is spending £1m on a cross media sponsorship deal for its flagship...
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Guinness parties like the Irish with a £2.2m spend for St Pa
Guinness is staking £2.2m on the massive sales boost expected in the run up to St Patrick's Day. It has created an entire marketing campaign with the theme, Party Like the Irish, coming to a head next weekend. The aim is to beat the growth...
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Canaletto colour-coded
Italian producer Casa Girelli has colour-coded its Canaletto wine range. It has introduced a pack revamp and given each wine style differently hued labels. Pinot Grigio Garganega is green, Chardonnay Verdaca is blue, Montepulciano d'Abruzzo is...
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Premium styles for Stowells of Chelsea
Grants of St James's is pushing its Stowells of Chelsea wines upmarket with the addition of six premium styles to the range. The wines will retail at between £4-£6 and are aimed at the one in three consumers who buy wines over £4. "There is...
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Lager, beer and cider give drinks an appetite for the main c
The fascia chart continues to be dominated by Asda which again holds the number one spot. Safeway is closing the gap on Asda, however, rising to number two just five percentage points behind. The resurgence of Safeway has pushed Sainsbury down...