Alcohol <span id="Alcohol"></span> – Page 394
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Brandwatch: sector profile beer, lager & stout, advertising
Top 15 brands advertised (by media) £k Dec '99 - Nov '00 Totals Press Cinema Radio Outdoor ...
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Drinks: The Seagram sale: the new world order
How the big boys shape up Diageo Top Brands: Smirnoff, Johnny Walker, J+B rare, Baileys, Cue Cuervo Diageo is one of the world's leading consumer goods companies, formed in 1997 by the merger of Grand Metropolitan and Guinness. It trades in more...
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Tasting panel: Artina Torrontes 1999
Part of the classic collection from the Argentinian wine company, designed to be affordable and distinctive TARGET CONSUMER Anna Lance, 53, is a teacher living near Petersfield in Hampshire This is a nice bottle with a good shape but the label is...
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The Seagram sale: The new world order
Diageo and Pernod Ricard have gained new global clout. But what now for the rest of the industry, ask Julian Hunt and Helen Gregory The auction of the Seagram spirits and wines business has been a chaotic and messy affair. But it has also been...
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New chief for Carlsberg-Tetley
Brewing giant Carlsberg-Tetley has promoted Colin Povey from commercial director to chief executive. Michael Iuul relinquishes his role as UK chairman to spend more time in the Far East following the formation of Carlsberg Asia, of which he is now...
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MD Grist looks to a new world
Campbell Distillers md Iain Grist has taken specific responsibility for the general management of Caxton Wines, following the departure of Noel Reidy, who has left the company to pursue other interests. Caxton Wines, a sister company to Campbell...
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Making a mini Marc
Demand from retailers and consumers has prompted International Wine Services to offer its Marc Xero wines in a 25cl format. The distinctively packaged range which features a frosted bottle and a screw cap has been listed widely since its launch...
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Appeal for funds to probe corked wine
Wine suppliers and retailers are being asked to help finance the quest for a solution to a £100m problem. The sum is the industry's estimate of what it loses each year through corked wines. Companies are being asked to pay £2,500 each to fund...
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Interbrew switches on to fridges for consumers
Interbrew is pushing the "serve it chilled" message by offering consumers the chance to buy Stella Artois branded fridges. This is in response to the brewer's own research and retail tests when one multiple grocer sold 25 fridges in 24 hours. So...
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Tasting Panel: Rosey Nosey
From Bateman's. Launched in pubs three years ago, it is now available to the off-trade. It was created as a festive and fun seasonal beer. Price £1.65 Abv: 4.9% TARGET CONSUMER James Lance, 24, is a student living in Hampshire. The label on...
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ScotCo's Crosthwaite moves on
SHS Sales and Marketing has created the post of on-trade development director for Roger Crosthwaite. He recently retired as the beer purchasing director for Scottish Courage and had worked for the brewer for 23 years. SHS md John Black regarded...
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Brewing: 1664 sales soaring
The growing strength of Kronenbourg 1664 has been highlighted in Scottish and Newcastle's interim results. In July the company formed a partnership with Danone's Kronenbourg beer business. Chairman Brian Stewart said volume sales of Kronenbourg...
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Carlsberg-Tetley wrongfoots Bass with £6.5m campaign for la
Carlsberg-Tetley has responded to taunts by Bass that other players were failing to support their brands by unveiling a £6.5m campaign for Carlsberg Lager. Last week Bass announced a £10m TV budget for its four key brands and marketing director...
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1664's fatal distraction
Scottish Courage Brands is turning the heat up on its premium competitors with the latest execution of a series of ads for Kronenbourg 1664. The new ad, which breaks this week, shows a Latin beauty attracting much male attention as she sits at a...
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Brewers: Guinness to close Harlow
The Guinness brewery site in Park Royal, London, has been chosen as the new home for the sales and marketing operations of Guinness UDV Great Britain. The decision means that UDV's UK headquarters in Harlow, Essex, will close by April 2002, and ...
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Young's grows stouthearted
Young's hopes to double sales of its Double Chocolate Stout over the festive period with promotional activities in three major multiples. Its key bottled brand is Sainsbury's Beer of the Month for December, and features on a recipe card for...
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Tasting panel: Garnet Point Chardonnay Semillon
From Gallo. An addition to the Garnet Point range. launched two years ago, it has become one of the fastest growing wine brands on the market. Price £4.99 Abv: 13% TARGET CONSUMER Liz Ross Martyn, 25, is marketing manager at JCDecaux. She lives...
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Duckstein cross first of its kind'
Holsten is hoping to repeat the success it has had in Germany with a new style of beer called Duckstein following its UK launch. The brewer claims it is a cross between an ale and a lager. Holsten UK marketing director Andrew Edge said:...
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Limited edition for skol
A new limited edition packaging of Skol lager cans has been produced by Carlsberg-Tetley. This is in the run up to the brand's flagship sponsorship, the Skol World Darts Championships in December. The deal is now in its fourth year and this is the...
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Tasting panel: Banrock Station Sparkling Shiraz
from BRL Hardy TARGET CONSUMER The Grocer's marketing editor Karen Dempsey tackles this cherry-ish offering I am a big fan of red wine and fizz but not normally in the same glass. So it was with some trepidation that I approached this...