Alcohol <span id="Alcohol"></span> – Page 390
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Foster's repeats the formula that proved a racing certainty
Scottish Courage is planning to boost the profile of its leading lager Foster's in the early summer by introducing the latest development of its highlysuccessful Fostralia promotion. Each year since 1996 the brand has been supported by a major...
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Miranda gives Tesco a frosty look
An Australian family winemaker has thrown out the rule book on packaging to introduce its new wine. The bottle for ICE2 has been specifically designed to target style conscious, adventurous young consumers. It contains a Chardonnay varietal made...
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UDV squares up to Bacardi Breezer with new PPS entrant Arche
UDV has its sights set on being a dominant player in the premium packaged spirits market and is putting £10m behind its latest launch into the sector Archers Aqua. It has had spectacular success with Smirnoff Ice launched in 1999. This exceeded...
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Asda backs Sidekick
Asda has put its marketing weight behind the off-trade launch of Bulmers' new single shot schnapps, Sidekick. The brand has gone into all 241 stores and spirits marketing manager Mary McCarry said: "We are delighted with the consumer response. The...
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MERGER CREATES BOYAR ESTATES
The merger between Bulgaria's largest wine producer, Domaine Boyar, and land owner Vinprom Rousse will be called Boyar Estates. Much of Vinprom Rousse's 1,000 hectare landholdings surround Boyar's new £9m Blueridge Winery. The new group will be...
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Tasting panel: Temptation
From Wychwood. The Hobgoblin brewer's first move into cider. It is a collaboration with Brothers Drinks. Abv. 6.5% Price: 99p per 33cl bottle TARGET CONSUMER Carole Johnston, 46, research biochemist who works and lives in Oxfordshire As a...
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Gallo moves to the other side of the New World
Leading Californian winemaker Gallo is planning to take on the Australians at their own game by adding two Aussie styles to its Garnet Point range. When the brand was launched two years ago the twin varietals were all sourced from California but...
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Berries add bite to the Venom
Cranberry and Blueberry Ice flavours have been added to the Federation Brewery's Vodka Venom premium packaged spirits range. To make the most of the rapid growth in the sector the brewer introduced the range last year with orange and tropical...
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PLB looks to brands
Private Liquor Brands is increasing the emphasis it is putting on wine brands. The East Grinstead based company is a leading supplier of Spanish wines to the UK and a key player in the own label wine business. Marketing manager Pam Dunn said: "The...
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Dobbie is new Delifrance MD
Ian Dobbie has replaced Jacques Gallichet as managing director of UK bakery and café chain Delifrance. Dobbie, 37, joins from Allied Bakeries where he was director of sales for the convenience trading division. His career to date has been...
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Poland: Agros wins vodka spat
Pernod Ricard subsidiary Agros has won its legal battle to retain the export rights to top Polish vodka brands including Wyborowa and Zubrowka. Under a controversial Polish law, the export rights to a whole raft of vodka brands were removed from…
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Fetzer goes travelling
Fetzer is the latest wine brand to be supported by major advertising. Its owner Brown Forman is planning a £700,000 pan European campaign designed to make the brand the leading Californian wine in Europe. The ads will go in the national press ...
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Tasting panel: CHAPEL HILL IRSAI OLIVER
From Myliko International.Chapel Hill from the Nagyrede winery is one of the leading Hungarian wine brands. Irsai Oliver is an east European grape. Abv: 11.5% Price: £3.29 £3.49. TARGET CONSUMER Angela Newton, 26, Managing Editor, Homes &...
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Swedes take Plymouth gin on to the global stage
The continuing renaissance of Plymouth gin took another major step forward this week when it became part of the Maxxium portfolio. The move is a direct result of Swedish company Vin and Sprit's decision to buy 25% of Maxxium and move its premium...
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Lichine extends the family credentials
One of the best known names in the French wine industry is being lent to a range of new wines specifically designed for the UK market. Sacha Lichine has created five dual varietal wines from the south of France and called them after his daughter...
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Bluebird's flying high
Coniston Bluebird is Sainsbury's beer of the month for April. It is brewed and bottled by Brakspear. This will be followed by Marston's Double Drop in May and Old Fart from Turnover Developments in June. The multiple's two seasonal lines for April...
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The Grocer focus on barbecue & beer: analysis
by Sheila Eggleston - sector tends to be impulse driven - the trend is for trading up - single fixture for sector urged - lively new product development Foot and mouth disease is causing chaos in the international meat markets. It's a tragic...
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The Grocer focus on barbecue & beer: Beer: hot sales with ra
Barbies are not planned, they are dependent on the weather, so how can beer retailers ensure their sales rise with the heat of the sun? Tim Palmer reports The barbecue plays a big part in home entertaining and is likely to grow in importance this...
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The Grocer focus on barbecue & beer: BBQ week: bigger and be
Now in its fifth year, our national celebration of the barbecue has won plenty of support National BBQ Week kicks off on May 21 and promises to be bigger than ever in this, its fifth, year. The week long celebrations will be supported by...