Alcohol <span id="Alcohol"></span> – Page 387
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Pepperwood Grove goes to PLB
Private Liquor Brands has acquired the UK agency for a range of premium Californian wines including Pepperwood Grove. This follows a deal made with Napa Valley negotiants Cecchetti-Sebastiani. PLB's chairman Jeffrey Fredericks said: "Pepperwood...
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Brewing: Carlsberg denies talking
Speculation that Carlsberg has been in talks with Interbrew over the sell-off of part of the Bass Brewing business has been denied by the Danish brewer. The OFT is asking for comments on four proposals it believes could resolve the adverse...
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Tasting panel: INFIERNO
From Ehrmanns. A new Spanish wine aimed at 25 to 35 year old women Abv: 13.5% Price: £4.99 TARGET CONSUMER Jocelyn Massie, 35, IT consultant from Petersfield I wouldn't normally go for a Spanish wine but if someone pointed this out ...
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Brandwatch profile: wine
Top 15 brands advertised (by media) £k Mar '00 - Feb '01 Total Press Cinema Radio Outdoor TV Totals 11,871 7,980 ...
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Sidekick gets Orange
A new flavour is being added to Bulmers' shots range Sidekick in time to make the most of the brand's £2m TV advertising campaign in July. Orange will join Sour Apple, Grapefruit, Vanilla and Cranberry in the collection. Marketing manager Chris...
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Bordeaux noise irrelevant to UK but could damage' French im
The hype surrounding the high prices being asked for the 2000 vintage wines from the top Bordeaux chateaux is potentially damaging for the French wine industry. En primeur prices for the claret grand crus are 75% up on last year but for most in the...
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Web style is Majestic
The Majestic Wine Warehouse web site has been rated as one of the best in the business. It came out on top in the @chievement 2001 competition run by Barclays Bank and the Sunday Telegraph which looked at how companies were using the internet for...
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Tasting panel: ARBOR MIST
From Matthew Clark. A blend of lightly sparkling wine and fruit flavours which has gone down well in the US Abv: 5.5% Price: £2.99 TARGET CONSUMER Melinda Chandler, 33, promotions manager, publishing, London This couldn't sound more like a...
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Spanish wine gets generic drive
A £1m campaign has been launched to help boost the market for Spanish wines in this country. The generic initiative by Wines from Spain features photography by Lord Snowdon which wil be seen on 48-sheet poster sites and weekend supplements until...
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Stella drinks from the litre bottle
Stella Artois has joined the growing ranks of beer brands available in a one litre bottle format. Interbrew UK added the pack variant to the growing number of skus for its premium lager to build the link between beer and food. Sales director Steve...
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Portman's Red alert
The trade has been asked not to place orders for three drinks which breach the industry's code of practice on labelling. They are the premium packaged spirit Red, from Bass, which is targeted at the on-trade, Turbo White cider produced for Bestway...
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The Grocer focus on Denmark: When it comes you beer you want
Carlsberg is the fourth largest international player in beer and is driving forward with its strategy for ever greater clout globally, says Tim Palmer The Danes are emerging as one of the winners in the battle for control of the global beer market....
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The Grocer focus on Denmark: Lurpak Centenary celebrations
Arla is preparing to celebrate a special birthday this year as its premier brand Lurpak marks 100 years. When Lurpak first began arriving from Denmark, at the beginning of the last century, it was shipped in wooden barrels the size of beer kegs....
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Tasting panel: BLACK CAT
From Moorhouse's. A mild ale voted Supreme Champion Beer of Britain 2000 at the Great British Beer Festival Abv: 3.4% Price: £1.28 TARGET CONSUMER David Costello, 48, freelance designer from Vauxhall, south London The black cat is a potent...
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Rising power of wine brands indicated by Stowells record
The growing power of wine brands has been emphasised by the latest figures for Stowells of Chelsea. Figures for the brand, which singlehandedly developed the wine box market, show that in the year to May it sold the equivalent of over three million...
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Marc Xero gets rosé
International Wine Services is building on the success of its Marc Xero brand with the introduction of a rosé. This follows the Chardonnay and Merlot, sales of which sales took the brand into the top 20 wine brands within six months of launch. The...
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Interbrew calls on trade to provide higher quality and more
Keeping up the quality to satisfy demanding consumers is a big issue for the beer industry, claims Interbrew UK. In its annual report on the market managing director Stewart Gilliland said: "The quality threshold is forever moving upwards as...
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Redesign for Malt House Vintners
Booker has invested heavily in a redesign for the 250 labels in its Malt House Vintners wine range. This will also feature the introduction of the Malt House Vintners Quality Seal (MHVQ) which will go on every bottle. This represents a promise of...
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Bags of activity with Bertie & co
Cadbury Trebor Bassett is including new bags of Maynards Wine Pastilles and four new Bassetts variety bags in its confectionery bag sector activity from June 18. New 125g and 200g Cadbury's Dairy Milks Shots and Crunchie Nuggets bags have already...
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Beefeater rebranding reaches UK
Allied Domecq's international rebranding exercise for Beefeater gin is making its debut in the UK this month. The new style bottle and label was launched in the US at the beginning of the year. A spokesman said: "Beefeater has a premium taste,...