Alcohol <span id="Alcohol"></span> – Page 384
-
News
putting sparkle
back into bubbly Champagne George Goulet is aiming to put some sparkle back into its UK sales by relaunching with new packaging. Two new wines a Blanc de Blancs and a Blanc de Noirs are also being added to the collection, which includes Brut...
-
News
It's fowl play for Banrock Station ads
BRL Hardy is building on the wild and wet credentials of its Banrock Station wines with a £500,000 ad campaign. The Australian brand launched in the UK in January 1999 with a theme of wildlife and wetland conservation and will have donated £125,000...
-
News
Vodka links up with the Red Devil
A new Icelandic vodka and cranberry spirit, Ursus Roter Vodka, is going on test in Tesco this month. It will be promoted in the multiple by a linked purchase with Red Devil Energy Drink. The deal has been created by Maritime Foods which...
-
News
New World looks to high value for a fresh assault on French
Australia is extending its fight to topple France as Britain's favourite wine exporter by launching an assault on the premium end of the market. Winemakers from Down Under have already led a well-documented charge to dominate wine sales in the UK,...
-
News
Southern Comfort goes for modern and masculine appeal with r
Southern Comfort has been given its first major redesign for 70 years. Guinness UDV has thrown out the old look in favour of a new one which aims to give it a more modern masculine appeal, as well as more presence on the shelf and behind the bar....
-
News
70cl for WKD Original Vodka Blue
The move to introduce larger bottles into the premium packaged spirits market continues with the introduction of WKD Original Vodka Blue into a 70cl format. Original follows its stablemate, WKD Iron Brew, and Halewood's Red Square pps range which...
-
News
San Miguel is spearhead'
Spanish lager San Miguel has been identified by Bulmers as one of its key drive brands alongside Strongbow cider. A company spokesman said: "A lot of effort is being put behind the brand which has become one of the spearheads of the portfolio."...
-
News
blood and cuts
The £12.99 case of beer used to be the Christmas exception, but walk into any supermarket nowadays and you can pick up a cut price premium brand pack. Last year, shoppers were treated to a swathe of offers from the multiples in the run-up to the...
-
News
First Quench boosts top team
Off licence operator First Quench has plundered talent from Somerfield, Wal-Mart and M&S to boost its senior management team. Robert Plummer joins as trading director beer/cider, tobacco and minerals. He joins from Somerfield where he was trading...
-
News
Safeway has given its own label spirits a facelift and will
Wildhurst Vineyards of California has appointed Laytons as its exclusive UK agent. A novel collaboration between English and French winemaker, Cuvée des Anglais 2000 has won a national listing in Sainsbury. Absolut vodka is sponsoring an...
-
News
Celebrating 151 years of Jack Daniel's
Jack Daniel's whiskey is to be given a £2 million marketing push for its birthday. Guinness UDV has set aside the sum to celebrate 151 years of the famous tipple later this month. The Tennessee whiskey is being supported by national print...
-
News
Budgens revamps wine web guide
Budgens has introduced a new wine guide to its revamped web site (www.budgens.com). This offers no facility to buy wine online but provides general information and a database of wines available from the chain. Senior wine buyer Christine Sandys...
-
News
Desert island accompaniment of a crab in Carling's latest tv
A crab takes the starring role in the latest ad for leading standard lager Carling. Hitting television screens from today (Saturday), the commercial will also be shown in cinemas from September 21. The campaign, which runs until the end of...
-
News
Plymouth Gin denies V&S rumour
Speculation that Vin and Sprit was planning to acquire all of Plymouth Gin's shares has been dismissed by the spirit company's chief executive Charles Rolls. Vin and Sprit already owns 50% of the brand, about to be relaunched in the US. But Rolls...
-
News
Asda hot on heels of Tesco activity; Carlsberg takes the bra
Soft drinks remains strong this week and holds onto the top position in the category chart. Coca-Cola, Lilt and Robinsons support the category and all appear in the top 10 brands, with multibuy offers particularly prevalent. Alcoholic drinks has...
-
News
Carlsberg 24 x 250ml Price promotion £9.99 Gondola end
Carlsberg Export Lager 24 x 330ml Price promotion £12.98 Floor stack Asda Carlsberg Export Lager 4 x 330ml Price promotion £2.34 Floor stack Tesco Carlsberg Lager 24 x 440ml ...
-
News
Vinnie Jones talks Latin for Bacardi
Former soccer hard man Vinnie Jones is leading Bacardi's fight with vodka to become the number one white spirit option for young people. The footballer turned movie actor is the star of a new advertising campaign for the brand which goes on TV...
-
News
Beer: less of an impulse purchase
While beer accounts for around 30% of all consumer spend on alcohol, lager's volume share of the beer market has reached 60% and is consumed primarily by younger drinkers in pubs and older consumers at home. The lager category continues to see...
-
News
Shaw takes vodka shots
Chocolate confectionery company Elizabeth Shaw has turned to the bottle for inspiration for its Winter Collection Christmas range. It is spearheading the range with new Vodka Shots milk chocolates with smooth chocolate centres blended with...
-
News
VK Kick for two more clubs
Premium packaged spirit VK Vodka Kick is going on the shirts of two more professional football clubs this season. Brand owner GBL International moved into soccer sponsorship last season when it put VK on Chesterfield's away kit. Such was the...