Australian winery McGuigan is tapping the demand for Prosecco with an “easy drinking” sparkling wine.

McGuigan Frizzante, launching at the London Wine Fair from 18 to 20 May, is described as having “soft lemon and apple fruit characters” (rsp: £7.99). “We wanted to create a high-quality wine with an easy drinking style,” said chief winemaker Neil McGuigan.

UK sparkling wine sales grew £78.8m last year to £522.5m [Kantar 52 w/e 4 January 2015].