Molson Coors looks set to launch a brand called Dead Brewers Society.
The brewing giant, which owns Coors Light, Carling and Staropramen, has applied to register the name as a trademark with the Intellectual Property Office.
It applied for class 32, 33 and 43 trademarks, which cover beer, alcoholic beverages (except beer) and catering services such as restaurants and bars respectively.
Last month, the brewer bought the web domain deadbrewerssociety.co.uk, though the site is currently empty. Twitter account @deadbrewers, whose bio reads ‘brewing beers forgotten for years’, carries a link to the domain. Molson Coors declined to comment.