Daniel Woolfson
Daniel is The Grocer’s food and drink editor and is responsible for our product coverage across all fmcg categories.
Daniel has written about food and drink for the majority of his career: prior to joining The Grocer in 2017, he covered food and drink news on pub industry title The Morning Advertiser, and wrote features for VICE magazine.
Follow Daniel on Twitter: @WoolfsonExists
Contact info
- Tel:
- 01293 610442
- Email:
- daniel.woolfson@thegrocer.co.uk
NewsMars Wrigley hires Adam Grant as UK boss
It marks the first time an external hire has taken on the role of UK GM at Mars Wrigley
- News
19 Crimes adds coffee-blended The Deported wine to range
The wine is a red blend infused with Colombian cold brew coffee
- News
Patch bamboo plasters to hit more retailers
Its plasters are made with natural bamboo fibre alongside activated charcoal, aloe vera and coconut oil
- News
Clive’s Purely Plants claims world first with vegan quiche lorraine
The quiche is made with a ‘signature’ egg replacement made from okara
- News
Budweiser Budvar to relaunch ‘Strong’ beer as Budvar Reserve
It will roll out to independents and specialists in 330ml bottles
- Category Report
Frozen assets: frozen category report 2021
The closure of hospitality during the pandemic has turned British shoppers into chefs. So how is frozen food getting in on the act?
- News
Dettol and CleanedUp link to offer small businesses hygiene support
It’s the latest in a series of moves from Dettol in response to the coronavirus pandemic
- News
Frozen ready meals see £5m fall in 2020
Frozen ready meals were the only category of frozen food not to grow in 2020.
- News
McCain launches seasoned chips trio to mimic restaurant options
Three flavours will launch: Smokey BBQ, Garlic & Herb Chimichurri and Spicy Chilli Chipotle
- News
Ribena ditches plastic for recyclable paper straws
The paper straws were first trialled in Tesco stores in spring 2020, and have now rolled out fully across Ribena’s range
- News
Pieminister outlines plan to win B Corp certification
The plans come after a slew of sustainability moves from the brand
- News
Kingsland Drinks bets on bag-in-box wine with ‘six figure’ investment
The new production line will be operational by May
- News
Villa Maria rolls out EarthGarden organic wine range
Villa Maria plans to convert the entirety of its vineyards to being organically managed by 2030
- News
Popchips to make TV debut with £2.3m marketing push
The KP Snacks brand will launch a new ad on 1 March.
- News
Lifebuoy to install 11,000 sanitising stations at Tesco stores
The brand has also unveiled a new sanitiser it claims “harnesses a new formulation that is rich in vitamin B3”
- Analysis & Features
Weetabix + Beanz: how the explosive social media campaign unfolded
How did Weetabix set about breaking the internet? Was it planned – or just a stroke of social media magic?
- News
Diageo rolls out zero-alcohol Tanqueray
It rolls into Sainsbury’s this week ahead of a wider retail rollout from April onwards
- News
Fmcg giants unite on plan for flexible packaging waste
They have dubbed themseves ’the Flexible Packaging Consortium’ and enlisted recycling specialists Suez
- The Big Interview
Heinz bigwig Jojo de Noronha on making Beanz the new avocados
Kraft Heinz’s Northern European president wants to ’liberate’ Beanz – and it’s part of a bold new strategy for the company
- News
Pladis to remove all non-recyclable black plastic from its products
It said this would remove some 80 million plastic trays from landfill every year
