Halewood International is kicking off a promotional push for its Lambrini Cider brand this month to maintain momentum in the run up to Christmas.

The campaign, which features an on pack promotion for a free ‘Lambrolly’-branded umbrella, will run this month until November, supported by national radio print advertising and Facebook.

Consumers can collect tokens from promotional packs on all three flavours: Forest Fruits, Summer Fruits and Apple and Pear 75cl bottles, which are redeemable for a limited edition Lambrini Cider Lambrolly. 

“Sales have been hugely successful throughout the summer months, despite tough trading conditions which have largely been attributed to the poor weather, and for this reason we decided to invest in an autumn promotion to maintain momentum in the run up to Christmas,” said brand manager Lorna Tweed.