The Wine Fusion has developed an “affordable” New Zealand sauvignon blanc exclusively for off-licence chain Conviviality Retail.

Bay of Plenty, produced in Marlborough by the MacDonald family, is pitched as a “high-quality” fruity and vibrant tipple. Available now across Conviviality’s Bargain Booze and Wine Rack stores, it retails at £9.99.

Bay of Plenty offered “great value for money,” said Conviviality Retail senior buyer Sarah Richardson.