Waitrose is upping its beer offer to tie in with Munich’s Oktoberfest, including an exclusive brew by Camden Town Brewery.
The retailer has added five-litre kegs from German brands Warsteiner (rsp: £16) and Paulaner (£20), as well as 6X330ml packs of Goose Island’s 5.7% abv Oktoberfest beer (£10) and 4X330ml multipacks of Camden’s 5.7% abv beer (£8).
They will roll out from 20 September until 10 October (while Oktoberfest itself will run in Germany from 16 September to 3 October).
Camden’s exclusive beer had “a rich, nutty flavour and a dry finish” said Waitrose. It was “best served in a big stein, with a lot of foamy head” added the brewery.
This marks the second limited-edition beer launched by Camden in to national retail in a month. It launched seasonal beer Strawberry Hells Forever into Ocado in August.