Westons cider has unveiled new labels for its traditional cloudy cider Old Rosie, designed to give the brand a stronger image.

The company hopes the revamp of the 7.3% abv brand, unveiled at the Great British beer Festival this week, will appeal to cider and real ale drinkers. “Old Rosie was named after our 1921 Aveling and Porter steam roller, and the new packaging reinforces this,” said Westons marketing head Ian Lewis.