All Alcoholic drinks articles – Page 271
-
News
Heineken fans mimic their heroes
Heineken is kicking off its fifth year as sponsor of UEFA Champions League football with a new TV campaign. The 10-second ad break bumpers are based on action movie scenes and feature a group of fans sitting on the sofa mimicking the...
-
News
British deals threaten to kill off booze cruise
The traditional British booze cruise has been all but sunk by cut-price supermarket drink deals and the pound's weakness against the euro, The Grocer can reveal.
-
NewsCampaign Trail: Fairytale world blossoms
A dreamlike world forms the platform for a £2m TV campaign for Blossom Hill designed to engage with its 30 to 45-year-old female audience on a "deeper and more emotional" level. Showing now, the commercial features a group of girlfriends boarding an...
-
News
Diageo makes Almond Baileys brand director
Diageo GB is on the hunt for a new marketing director after promoting Philip Almond to a global role.Almond will become the global brand director for Baileys, one of Diageo's leading spirits brands, which ships more than 95 million...
-
NewsAcid Test: Ibiza Ice Sunset
Light summer drink reminiscent of clubby nights in the sun, or a sickly-sweet Breezer rip-off with no chance of a listing? It's both, according to our panel
-
News
Champagne houses go for revamp as sales fall
Top Champagne houses are pulling out the stops to revive falling sales with revamped packaging and uplifts in marketing activity.Taittinger is revamping the livery of its entire Cuvée range, while Lanson is launching a new gift pack for...
-
News
‘Halo effect’ of 4% restores the shine to original Stella brand
While the explosive success of Stella Artois 4% has hogged the limelight in lager lately, sister brand Stella Artois has quietly crept out of the shadows to claw back market share.
-
News
World News 15/08/09
US wine company Foley Family Wines of Sonoma has acquired The New Zealand Wine Fund for an undisclosed amount.
-
News‘Liver damage’ threat of fizzy drinks – but beer a bonus for bones
Fructose, the sweetener used in many sugary soft drinks, has been linked with increased rates of liver disease by a new study.
-
News
Gaymer hits record high for output
Gaymer Cider Company produced its "largest-ever" monthly run of cider in June to meet the demand generated by heavyweight festival sponsorship and the heatwave.The company, which sponsored Glastonbury, estimated that its Shepton Mill...
-
News
US artisan brewers woo UK retailers in drive to boost sales
US craft brewers are "more than on target" to have doubled exports to the UK by the end of the year, following a concerted push to win more listings in UK supermarkets. Sales to the UK were worth $1.3m (£767,000) in 2008 and were up 90%...
-
NewsAcid Test: Suffolk Springer
Will this new blended addition put an extra spring in Greene King's step?
-
NewsCricket fever helps drive thirst for Marston’s Pedigree
Marston’s Beer Company has posted a strong performance in both the on and off-trade for the 43 weeks to August 31, as sales of premium ale rose 31% and ale volumes climbed by 13%.
-
News
Campaign Trail: Snow Leopard strikes a pose
Whyte & Mackay's ethical vodka brand Snow Leopard has been named the official drink for this week's launch party for photographer Rankin's charity photo exhibition Rankin Live. The event is expected to boast guests such as Anna Friel, David...
-
News
Vodkat gives bottles new updated look
InterContinental Brands is revamping its vodka-style drink Vodkat Schnapps in a bid to further accelerate the brand's sales growth.In Vodkat's first makeover since its launch in 2005, the lion emblem will be made bigger and feature on...
-
News
Brewers flock to defend ‘Britain’s strongest beer’
Craft brewers have united in their support for independent Scottish brewery BrewDog following government and media backlash this week at the launch of its 18.2% abv beer. Independent suppliers have applauded the introduction of Tokyo, a stout...
-
News
Brewers flock to defend ‘Britain’s strongest beer’
Craft brewers have united in their support for independent Scottish brewery BrewDog following government and media backlash this week at the launch of its 18.2% abv beer.Independent suppliers have applauded the introduction of Tokyo, a...
-
News
Aspall brings Little Creatures range to UK
Premium cider producer and distributor Aspall is introducing Australian ale brand Little Creatures to the UK, as part of an ongoing agreement with owner Little World BeveragesThe five-strong range of 330ml bottles includes Pale Ale,...
-
News
Rhythm & Booze off-licences to trial draught ale on tap in store
Rhythm & Booze is to compete with pubs by introducing own-label draught real ale into some of its off-licences.It will install real ale kegs and taps into its stores over the coming months and serve the ale in reusable, sealable...
-
NewsBrewdog bites back at binge drinking claims after launch of 18% abv Tokyo*
Independent Scottish brewer Brewdog has come under fire from alcohol campaigners after launching an 18.2% alcohol content beer.