Alex Lawrence
Comment & OpinionWhy stricter HFSS legislation could backfire
In many of the largest HFSS volume-contributing categories, non-compliant products have significantly higher rates of sale compared to their healthier alternatives, says Alex Lawrence of Circana
Comment & OpinionHas the economy really ‘turned a corner’ after January’s resurgence?
Economists remain divided on whether January signalled a turnaround for consumer spending and retailer sales, says Alex Lawrence, senior strategic insight director at Circana
Comment & OpinionHow slowing inflation will shape growth tactics in 2024
Our expectation is that volume growth will be the primary focus, says Alex Lawrence, senior strategic insight director at Circana
Comment & OpinionThe surprising truth about Halloween 2023 and HFSS
The impressive performance of sweets was driven by efficient promotions, says Alex Lawrence, senior strategic insight director at Circana
Comment & OpinionShrinkflation has driven down volumes. What next?
Brands will now be looking to increase volume sales or drive product mix, says Alex Lawrence, senior strategic insight director at Circana
Comment & OpinionHas a wet summer opened the promotional floodgates to margin erosion?
With July seeing the wettest weather since 2009, manufacturers turned to increased promotional investment to stimulate demand, says Alex Lawrence, senior strategic insight director at Circana
Comment & OpinionSustainable products aren’t an easy sell in tough economic times
It has never been more difficult to create and translate a green product point of difference into bottom line growth, says Alex Lawrence, senior strategic insight director at Circana