Alpro Soya will boost its presence across the coffee and foodservice sectors by becoming the sponsor of the UK's first-ever Coffee Week, kicking off on 4 April.

The event revolves around Project Waterfall, a scheme in support of coffee-producing regions.

More coffee consumers were opting for soya milk, making Alpro an obvious fit with Coffee Week, said Alpro Soya commercial director John Allaway. Last year, 17 million servings of Alpro Soya were served in coffee outlets in the UK.