Just Brazils has taken a boozy turn this Christmas with an Amaretto variant sold exclusively in Woolworths.
Just Brazils Amaretto is Brazil nuts coated in milk chocolate flavoured with the almond liqueur, and brings the Just Brazils lines to four.
It joins Just Brazils Orange, launched exclusively into Woolworths last year, and milk and dark chocolate variants.
To coincide with the launch, Just Brazils Orange is being made available throughout the major multiples with all four products available in new-look packaging that carries gold embossed letters and a stamp of
authentication certifying that the nuts are a genuine product of the Amazon rainforest.
A 360g gifting tin of the milk variant is also being launched in Tesco and convenience stores in the run-up to Christmas.
Tracey Wilson, marketing manager at Fox’s said: “Just Brazils is an enduring Christmas favourite and while year-on-year sales grow we cannot afford to be complacent. We have committeed significant budget to revitalise the brand.”
Unilever Ice Cream & Frozen Food is giving Birds Eye SteamFresh a makeover, aimed at creating a stronger brand identity. Available from this month, the new-look range brings together the three offerings of vegetables, ready meals and fish dishes under a consistent design. Salmon with Penne Pasta & Dill Sauce joins the range.

Green & Black’s has reformatted its cooking chocolate bar Cook’s Chocolate to include 2% extra cocoa butter. The bar also now comes in 30 easy-to-use 5g pieces and a new look reflects its luxury positioning.

Funkin, the range of fresh fruit purées, is launching its White Peach and Liquid Chocolate flavours in Tesco in a move to become a household name.

Unilever UK Home and Personal Care is launching a range of Christmas gift packs.
Available from October, the range is priced from £3.99 to £13.99. The range will benefit from a spend of £60m across brands such as Dove, Lynx, Lux, Sure, Impulse and Sunsilk, in 2005.
sharper identity
cook’s revamp
funkin house
festive clean-up