Lidl Deluxe Mussel & Smoked Salmon Chowder


It was as much the packaging as the £1.99 price tag that attracted consumers to this chilled chowder. Nor did the unusual recipe and potentially polarising mussels deter them: 80% saw the soup as “new and different”, and 62% said they would probably or definitely buy it.

Silver winner:

Asda Chosen by You Thai Carrot Soup

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Tesco Finest triumphs at Own Label Food & Drink Awards