Szechuan pepper. Chilli & lime. Shrimp tom yum. As the recession forces foodies into supermarkets, tastes are changing in rice and noodles. “We are seeing more trends linked to enhancing authenticity,” says Premier Foods head of insight Pat Thomas. This means more exciting flavours of instant noodles, and more interesting meal accompaniments, too. “There has been an emerging trend for single flavours,” says a Tilda spokeswoman, citing its lemon rice and coconut rice pouches. Have southern fried chicken and sticky rib Pot Noodles finally had their day?