Heinz brings bigger crunch to croutons

The first croutons to launch in UK under Heinz brand

The first croutons to be launched in the UK under the Heinz brand roll out to retailers this month.

Manufactured and marketed by Hull-based Chaucer Foods, the range comes in four flavours - mixed herb, cracked black pepper, tangy chilli and multigrain (rsp: 40p per 40g bag).

It offered an extra-crunchy texture and would bring “big-brand recognition” to croutons, said Chaucer. “The category has been missing a crouton developed for soup that delivers the crunch consumers expect,” added Heinz commercial licensing manager John Alderman.

In April, Peter’s Food Service rolled out four Heinz Beanz-branded slices and three Heinz and HP sausage rolls.