Kent’s Kitchen is the latest supplier to launch a premium pot noodle.

Posh Noodles comes in beef Pho, Spicy Szechuan, Pad Thai, Teriyaki, and Miso Style Prawn & Garlic flavours (rsp £1.75 a pot). Available from the Kent’s Kitchen website, delis and farm shops, the range was made to authentic recipes, said the company.

Last month, premium brand Kabuto dropped the price of its pot noodles from £3 to £2.45.