Premier Foods' Bisto goes posh for couples dining in

The new range tackles decline of gravy sachets

Premier Foods is looking to grow the gravy market with a new premium Bisto range for couples.

Rolling out now, Chef’s Specials comprises chicken with sage & onion, lamb with mint, caramelised onion gravy, and beef with cracked black pepper (rsp: 89p/25g per sachet).

Targeted at dine-in-for-two, the granules would help slow the decline in the gravy sachets category, said Premier flavouring and seasonings brand director Helen Touchais. “The two-person meal is a growth area at 1.5 billion occasions a year,” she added.

A press campaign and in-store and digital activity support the launch.

The NPD follows Bisto’s first foray into stock with Stock Melts last August.