A third (31%) of British consumers are planning to buy more canned products over the next 12 months as the cost of living crisis takes hold, research indicates.
Those planning to buy more canned goods cited lower prices and longer shelf lives as key motivations for doing so, found a survey of over 1,000 consumers by Princes.
Sixty-four per cent cited the ability to store products as a draw, while 53% cited value for money and 46% cited minimising food waste.
To save money on their groceries, respondents said they were most likely to buy more dry pasta (46%), rice (41%), canned beans (40%) and canned tomatoes (35%).
Over a third (34%) said they expected to add more vegetables or pulses to meals to make them go further and 33% said they planned to do more batch cooking, while 41% said canned goods were useful for making meals from scratch.
Amid rising energy prices, British consumers were also looking to reduce costs by ‘heating and eating,’ with 43% highlighting that they believe canned or similarly packaged grocery products cost the least to cook.
Princes group strategy & planning director Ruth Simpson said the supplier planned to “do more to help families during this unprecedented cost of living crisis”, such as sharing recipes for low-cost meals online.
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