Uncle Ben’s remains the largest rice brand, although its sales have plateaued.
The second biggest brand is Tilda, which has posted strong sales after doubling promotions [Assosia].
Kohinoor and Badshah have enjoyed superb growth over the past year, reflecting the mults’ focus on ethnic consumers.
Riso Gallo saw sales fall after some of its lines were delisted in range reviews by Tesco and Waitrose in spring 2012. The brand refused to confirm which retailers had been involved, but says it would have posted growth of 3% had business not been lost.
Launched in July 2011, Uncle Ben’s Rice Time is already the second-biggest pot snacks brand.
The Grocer understands Tiger Tiger sales have tumbled after some of its Cup Noodles and Easy Snax lines were delisted by Tesco, although the brand would not confirm this.
In noodles, Batchelors and Sharwood’s look to have felt the impact of Tesco’s broader Premier Foods delistings in Q2 2011.